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What?s Google Advertising? A Guide to Google Ads

Understanding Google Adwords: The Basic Concepts and How They Work

Google?s advertising platform ??known as Google Advertising or ?Google Ads? ??is used by millions of businesses across the globe. It?s considered to be so profitable that Google itself estimates it can deliver an 8:1 return on investment, even with as little as $10-$50 a day.?

Understanding how to navigate the Google Ads platform is the first step of working with this powerful tool. In this guide, we?ll also explore its benefits, advertising costs, and what tools can help you build your first ad campaign.

What Is Google Adwords?

Pretty much any query will return a SERP with ads at the top of the page. These ads are Google Ads ??adverts placed with Google?s advertising platform to appear on search results pages and other websites in their advertising network.?

Google Ads are usually marked with an ?Ad? or ?Ads? indicator in bold.

What You Need to Know About It

AI writing assistants allow you to complete tasks and get the best results without dependence on your skill.

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What?s Google Advertising? A Guide to Google Ads

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Google?s advertising platform ??known as Google Advertising or ?Google Ads? ??is used by millions of businesses across the globe. It?s considered to be so profitable that Google itself estimates it can deliver an 8:1 return on investment, even with as little as $10-$50 a day.?

Understanding how to navigate the Google Ads platform is the first step of working with this powerful tool. In this guide, we?ll also explore its benefits, advertising costs, and what tools can help you build your first ad campaign.?

What Is Google Advertising?

Pretty much any query will return a SERP with ads at the top of the page. These ads are Google Ads ??adverts placed with Google?s advertising platform to appear on search results pages and other websites in their advertising network.?

Google Ads are usually marked with an ?Ad? or ?Ads? indicator in bold.

You may hear professionals refer to Google advertising as ?Google search advertising? ??this is because the ads commonly appear on search pages. Google advertising also offers ad placements on Youtube and other websites.

These search ads are used by businesses to drive traffic and sales to their website. People using Google are often actively searching for something, so these search ads gain the added bonus of appearing before a more engaged audience.

Additionally, you can use the platform to target audiences further when building your ad. Google Ads? functionality allows you to determine which audiences you want to show your ad to, offering more opportunities to convert.?

How Much Does Google Advertising Cost?

Your Google Ads cost will depend on your budget, the competitiveness of your industry, and the type of ad you want to place.?

Ads are created, managed, and run on the Google Ads platform. You?ll add copy, images (if applicable), and specify a landing page for potential visitors.

There are also options to choose audience, keywords, and time of day to target depending on what type of ad you are setting up. From there, you?ll be instructed to input your budget.?

Google decides where and when to show your ad (while staying within your budget) with machine learning. You?ll have control over how much or how little you want your cost per ad to be.

However, you?ll need a significant budget when working in competitive industries like retail or technology.?

How Do Google Ads Work?

There will always be more ads available for specific searches than there is ad space on a SERP. So Google runs ?auctions? for each keyword to decide which ads to show for a query. When you?re creating an ad, you?re competing against other businesses that have also created an ad for your targeted keyword and/or audience.

There are 3 factors that determine whether your bid will win:

  1. Budget: how much you (or your competitors) are willing to spend?

  2. Quality Score: a rating of the quality of your ad and landing page based on user experience

  3. Relevance: the relevance of your landing page to your ad and your keywords (this can also contribute to the quality score.)

Google?s machine considers each of these factors to determine which ads appear on a search page, web pages in the Ads network, or on YouTube videos.

Google Ads Types

Follow these Google AdWords tips we covered in this post to help you maximize your profits!

You don't need a degree in marketing to create a successful marketing plan. I'll show you how in this tutorial. As simple as it sounds, creating a successful marketing plan is not always easy, especially if you're not used to it or have no previous experience. But I'll tell you how to do it! This tutorial will demonstrate the basic steps of creating a great marketing plan that give your business strong exposure on the search engine.

In this step by step guide, I'll teach you exactly what it takes to write an irresistible email. I'll show you:

1. How to create a list of prospects for each email

2. Why the prospecting process is important and how to fill them up with as much data as possible

3. How to use the prospect list when preparing your email

4. How to be creative and make your emails leave an impression

This guide is a part of my e-book "A Step By Step Guide To Become A Copywriter Successfully". The eBook has been written in accordance with the guidelines set by Google in their book "The Ultimate Guide To Online Marketing" and is published by Amazon's Kindle Direct Publishing (MDP).

How To Advertise On Google

When getting started, there are generally 4 steps to follow:

  1. Audit

  2. Research

  3. Build

  4. Monitor

Each stage requires a different set of tasks and processes. There are quite a few PPC tools available to help you outside of the Ads platform itself. These tools can help you set your campaigns up correctly and track their performance.