Glossary of Marketing Terms: The Ultimate Glossary
This glossary is the ultimate resource for marketers, content creators, and anyone else who wants to better understand the terms that are relevant in marketing. It's designed to be a quick reference guide for key terms related to marketing.
In this glossary, you will find an exhaustive list of definitions for fifty-plus international and North American marketing terms. The definitions are arranged alphabetically and include synonyms, antonyms, and other related terms.
The book also includes a glossary of commonly used acronyms in the field of marketing.
Why You Need a Marketing Plan Now More Than Ever
With the rise of social media, marketing has changed drastically. Marketers must understand how to control their social media presence and to use it as a tool to drive traffic back to their website.
Marketing is not just about advertising and when done right, it can be a source of revenue which is why many people are now taking notice. As marketing takes on new forms, you need a plan to make sure your business is able to stay fresh and relevant regardless of the platform you?re on.
The importance of marketing can?t be overstated in this day and age. Marketing has become a necessity for businesses no matter what kind they are in order for them to succeed in this period where everyone is competing for eyeballs, clicks, likes, retweets and shares.
4 Types of Email Campaigns and How to Run Them Successfully
Email marketing is one of the most tried and tested ways to get your message out there. However, it can also be one of the most challenging. This is because there are so many different types of email campaigns that you have to be careful in what you are doing. This article has given us a brief glance at four different types of email campaigns and how they should be run in order to achieve maximum success.
The first type is the "main squeeze" which consists of a number of emails, typically 5-12, sent over a period of time. The subscribers need to know what they're missing out on and the company needs to reinforce their brand values while also being as transparent as possible with its subscribers about how it makes money.
The second type is called the "person
How to Create a Personalized Inbox for Better Customer Engagement
One way to create a personalized inbox for better customer engagement is to start asking questions. The right questions can be used to create customized newsletters and content that are most relevant to the person's needs.
The inbox concept is simple and engaging. It provides a convenient way for customers to receive information about their interests and preferences without the hassle of constantly doing research on the web.
A personalized in-box not only allows you to send timely information, but it also helps your customers feel more engaged with your brand through consistent messaging.