The Essential Guide to Content Creation:
To Engage, Convert, and Convert To Profit
In 2017, we witnessed a significant boost in the engagement of customers online. The average American spends over 5 hours per week on social media sites like Facebook, Instagram, and LinkedIn. These platforms are gaining serious ground on traditional print publications.
Social media is changing the way people communicate and it is likely to become more important in the future. It will also play a crucial role in generating revenue through advertising. This shift will allow for more profitability for advertisers and for publishers who can rely on cost-conscious customers to write content that they want to see and share with their friends.
How to Create an Outstanding Content Template for Your Blogging Business!
In this blog, we are going to discuss the main components of an outstanding blog content template.
To create an outstanding content template for your blog, you have to be proficient in a couple of different aspects. Let?s take a look at them and see how you can turn them into a competitive advantage for your business.
What is Content Creation?
So then, what is content creation? It is the?process of planning, producing, and optimizing content that meets (and hopefully exceeds) predefined goals.
Using Goals in Your?Content Approach
When you approach content creation in this way, you will find that you are able to scale it up and gain a strong competitive advantage as a result.?
It is all about developing content with a purpose and understanding how to set up every piece to ensure that the results are measurable. But the most important thing to take note of is that content creation is a process. And if you can develop a solid process, you will be set up to win.?
A Look at Different Content Formats
As consumers, we want to consume content that educates and informs us, equipping us to make our own decisions about the purchases that we make. And that is what content?marketing is all about.?
In 2020, content can take many different forms, and it has evolved way beyond the written copy that it was once assumed to represent.
A successful content marketing strategy acknowledges the benefit of stacking different kinds of content to meet your audience's needs, and it is safe to say that the formats that are the most successful for one business won't be the right choices for another.
How to Develop a Growth-Focused Content Creation Process
Creating content is, as we have already discussed, a surefire way to drive measurable results, but?for this to happen, it is important that you are following a process that sets you up for this success.?
While every business and marketer should have their own unique process (one that evolves over time to account for their way of working), below we will share?a proven framework that can be used as the starting point
Setting Content Goals: Purpose and Quality?
You need to be creating content with a purpose.?And while?this sounds simple, it is not uncommon (even in 2020) for content to be created with?a schedule that includes?a set number of pieces of content each week?or month.
One of the biggest misconceptions in content marketing is that success is a numbers game ? it is not.?
Just think about it this way, if you could create one long-form piece of content in the same time period as you could create 4 shorter posts, which would be the better piece?
Without a doubt, the long-form guide that dives deep into a topic.?Your focus should always be on the output, and anyone who tries to tell you that your goal should be quantity, they are talking nonsense.
Coming Up With Content Ideas
A great piece of content starts with a great idea. It is what makes or breaks the success, and coming up with ideas is often harder than it sounds.
And while?you could, in theory, simply note down a number of possible titles and work from this, it is not going to deliver the results you are looking for.
Ideation needs to be an informed process that takes data, insights, and inspiration from a number of sources to help you determine what content you need to be creating, how it should be structured, and how you can differentiate it from other pieces out there.?