How to Make Your Blog One-of-a-Kind in a Niche Fashion
Humans can write about any topic, but they tend to stick to one niche. On the other hand, the digital world is full of different topics that we can only talk about in our niche.
The challenge is that if we want to create and produce content for specific niches, then let's say cat lovers and dog lovers, then we'll get a lot of resources from the server side, from Google Search which will provide information on relevant topics related to those niches and from Wikipedia articles on specific topics and properties like dogs or cats. These resources are a great resource for us if we want to make our niche content unique in a certain way.
How To Save Time and Get More Sales With This Simple Marketing Strategy
People spend most of their time doing things that do not generate much sales. They stay at home, they don't socialize with their friends or go to the office and have meetings with clients. So what does a copywriter do? He/she has to use this free time and get the work done as fast as possible.
With business blogging on the rise and generating more leads for B2B companies?compared to those that don't blog, you might want to focus on your blog for more SEO benefits and long-term ROI for your business. However, it's not all that simple.
Blogging is time?and energy-consuming, and that is why most marketers delegate content creation to remote writers. If you hire freelancers to write posts for your business blog, I have bad news for you:
Your blog will never sparkle.
The problem is, no one knows your product or service better than you. They may be great writers, but freelancers are still not competent enough to create a comprehensive, in-depth content for your niche.
What can you do?
Engage in-house employees. Working in your niche, they know it inside out and can provide you with interesting data or facts from behind-the-scenes of the niche. Even if the copywriting is not absolutely perfect, such content outshines wishy-washy, same texts found in most blogs.
Publish articles from experts only. Guest blogging is a great way to generate content for your business blog but, as with freelancers, be careful when choosing guest writers. If you want to make your blog one-of-a-kind, accept posts from niche experts only.
Comprehensive Content Only
Sorry, but great content doesn?t work anymore. Exclusive does.
According to Dr. Carmen Simon, people forget 90% of what you share with them. In today?s world of information overflow and content shock, when every Tom, Dick, and Harry has a blog and believes they might be helpful to others, we all need content that is actually useful.
For your blog to be exceptional in the niche, you need to learn how to create high quality content. That means generating?posts that?are in-depth, data-driven, and actionable. To win the audience, your blog should teach, solve problems, and give something no one else has. So, no rewrites, no poor paraphrasing?of competitors, no generic articles, and no topics other than those related to your niche.