Would You Pay Advertising for the Latest In Tech News?


In the current digital landscape, advertising isn't the primary revenue source for many companies and brands. In fact, it is becoming less and less profitable due to a plethora of new digital channels.

Advertisers would love to have a seamless way to access all kinds of relevant information that caters their target audience, whether it's news or in-depth market analysis or lifestyle content.

The following article will provide an overview on how advertisers can take advantage of this new trend - personalized advertising via AI writing assistants.


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Facebook is a popular social media platform where people share photos, videos and other contents.

In response to a recent slew of negative press, Facebook has responded by releasing advertising features that aim to put transparency at the forefront of their processes. For marketers and advertisers, this means that a wealth of data has been made public, which can be incredibly helpful when analyzing competitors.

With just a few clicks and a business Facebook Page, any user can view the following information:

  1. Edited Page Information History - The public can see, in chronological order, if the company has made any updates to their general page information, including company name and date of page creation.

  2. Active Paid Ads - If the business is running active ads anywhere in the world on Facebook, Messenger, Instagram or another partner?s platform, the full ad creative, copy and landing page links will display.

    ? How To Find This Information
  1. While logged into Facebook, search for a business page by using the search bar in the top navigation.

  2. Select the correct Facebook Page.

  3. Look to the left-hand column below the page?s profile picture for the various page tabs.

  4. Select Info and Ads.

  5. Page and active ad information are displayed.

How to Use This Information



1.) Ad Inspiration


Feeling like you have hit a creative block when it comes to building ads? With these transparency features, it feels like every creative team?s brainstorming sessions have been documented and made available for consumption.

2.) Landing Page Inspiration

In addition to seeing ad examples, this feature also provides you with links to campaign landing pages and will show you the buyer?s path to purchase.

For example (as of July 10, 2018), upon clicking GE?s Info and Ads tab on their Facebook Page, you will see that their current campaign is focused on what they are calling The Additive Paradox, referring to additive manufacturing (known as the industrial version of 3D printing).

3.) Global Perspective

Are your competitors playing in the same geographic markets as you are? Or have they infiltrated new markets? You can now find the answers to these questions quickly.

Under the Info and Ads tab, Facebook will tell you that the ads you are looking at are currently being run in your country, but will then give you a drop-down menu of all the other countries that currently have active ads as well.

4.) Political Activity

Due to challenging questions regarding Facebook?s policies around using advertising for political gain, you will also find a section under Info and Ads called Ads with Political Content. It is here that you can see if the company has run ads that have been deemed political by Facebook. Once you click to receive more details, you will see the flagged ads, when they were run, why they were taken down, and gain insight to metrics like audience demographic and even the budget behind the ads.