How To Find Out About Best LinkedIn Ads for Your Business

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In this article, I will help you understand how to find the best people for your business and what's it like working with them.

LinkedIn ads can be seen as being a platform for advertising your business and getting clients. While other types of online ads can be a lot cheaper, they don't have the same level of trust and also are not as relevant to potential clients. Not having any in-depth knowledge about LinkedIn Ads makes it hard to work with them properly, but everyone should try their best to get educated on them because there are some things that they're good at and others that they're not. By the end of this post, you'll know more about why LinkedIn Ads are a great source for content marketing content.

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It Is Where Your Target Audience Is

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LinkedIn is where a lot of the B2B leaders are.

According to LinkedIn themselves:

• 80% of B2B marketing leads from social media come through LinkedIn.

• 92% of B2B marketers use the platform over all others.

It is hard to argue against LinkedIn themselves. It is where people go to look for work-related content and make work-related connections. It is for professionals and used by professionals ??daily.

Sure, this happens on platforms like Twitter and Facebook, but these platforms are full of family and friends as well. We all know too well that it is easy to get distracted by content and posts that are not work-related.

LinkedIn doesn't have the laidback feeling that most social media platforms have. It is the social media platform for work.

If you want a good ROI for your B2B marketing, then I have found that LinkedIn ads are often better than Facebook or Twitter. So why do I prefer it over the other social media platforms for reaching B2B leaders?

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Targeting Is Similar To Facebook, But It Is Easier To Reach The People You Want

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While platforms like Facebook have some amazing ad targeting (location, language, education, custom audiences, behavior, recent purchases, and even what charities they donate to), it is still easy for your marketing to get lost in the noise and distractions.

As with Facebook, on LinkedIn,?you can break down your targeting by company name and job titles and industry. So far it is the same as Facebook; is that what you are thinking?

B2B Leaders are time-poor, they have to make decisions fast and the due diligence researching the companies they work with can be stressful.

In a study with AIG, LinkedIn showed how they delivered their content to over 100 thousand professionals in a six month period, increased their followers by 270 thousand and enhanced the reach of their content with 68 thousand additional social engagements.

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Which Are The Best Types Of Ads You Can Use For Reaching B2B Leaders?

Sponsored Content

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So what is sponsored content? As the name suggests, this is a way for you to promote the content that you and company create. It allows you to create a target audience and share it with them. Think of it like the sponsored posts on Facebook.

Sponsored content can come in the forms of (but not limited to):

• Articles that you have written.

• Videos you have created.

• Presentations that you have given.

If you are wanting to reach B2B leaders then showing your expertise in your field is a great way to do that. B2B leaders want to work with experts.

Sponsored content can come in the forms of (but not limited to):

• Articles that you have written.

• Videos you have created.

• Presentations that you have given.

If you are wanting to reach B2B leaders then showing your expertise in your field is a great way to do that. B2B leaders want to work with experts.

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Benefits Of Sponsored Content

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• Allows you to upload engaging and click-worthy images.

• It is easy to get started.

• You can experiment with different images and different messages.

• You can promote only the content that you want the B2B leaders to see.

• It helps drive leads and build brand awareness.

• You can use direct feed ads to test ads.

• Using the LinkedIn insight tag, you can track leads and conversions.

Downsides Of Sponsored Content

• One of the more expensive ways to use LinkedIn Ads.

• Impression counts tend to be lower than Text Ads.

• Conversion rates can be lower.

Best Practices For Sponsored Content

Thinking of getting started with Sponsored Content? Here a few of my top tips for getting the most from them.

• Be specific with your targeting; you don?t want to waste money.

• Make sure your headlines are no longer than 150 characters to ensure optimum engagement ? brevity is key.

• Repurpose your content as much as possible; you want to make sure you get as much as you can from everything you create.

• Mix it up ? use Slideshares, video, different images and never use stock photos.

Advanced Tips

1. The Sponsored Content landscape can be noisy; you need to make sure that you stand out from the crowd. When creating a Sponsored Content campaign, I like to recall Robert Cialdini's 6 Principles of Persuasion, specifically Authority. If you have content that you are trying to promote and you have influencers that work at your business then try and bring them into the ads. If people can see that you have experts in your ads, then it is likely that they will click through. You could also reach out to influencers in your industry for quotes that you could add to your campaigns.

2. Choose only your strongest content. One of the issues I see with sponsored content on LinkedIn is that the people running the ads appear to have chosen the content almost randomly. If you have the?budget?to run ads, then you have the budget to create the content that your chosen audience would find useful. Don?t cut back on the content when you are paying to promote it.