How to Create a Sitelink Extensions For Your Websites To Boost Sales

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Sitelinks are a very useful tool for any online business. The most common use is providing links that can be clicked on and leads to the official website of your product. This is also known as lingual mention and a premium service.

Sitelinks are the blue links that appear under a Google search result. They link to other pages on the same website featured in the search result - hence the name ?sitelinks.??

Sitelinks appear on search engine result pages (SERPs) to help users find relevant information and webpages faster. They appear for both organic search results and paid ads.?

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Types of Sitelinks

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Sitelinks have evolved over the years; Google now features them in displayed in different ways. Sitelinks will vary by the number or appearance in the search results.?

You may see some sitelinks with outlines or images. Sitelinks may also appear in carousel format or with the option to expand.

Generally, there are two different types of sitelinks that Google shows these days:

• Search Campaigns: At least two sitelinks will appear underneath search ads. You can have up to 6 links on desktop and 8 links on mobile.

• Video Campaigns: at least two sitelinks appear underneath ads on YouTube when played on mobile devices. You can show up to 4 sitelinks.

Why Are Sitelinks Extensions Important?

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Sitelinks are an important ad extension. Sitelink extensions use more ad space on SERPs, so your ad takes up more of the page and draws more attention.

Sitelink extensions also increase CTR, as users have more options for web pages that will answer their queries.?

Additional benefits for your PPC campaigns include:

• Detailed analytics data

• Easy configuration (in Google Ads)

• Schedule sitelinks to coincide with campaigns, days of the week, etc.

• Customize by device

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What Are Google Ads Extensions?

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When you add a sitelink to a Google paid ad, you?re using their sitelink extension feature. Google offers multiple ad extensions including:

• Sitelink Extension: This extension displays additional links to your website below your ad. These sitelinks can be informational pages, product pages, or blog posts. Sitelinks can help improve your ad?s click-through rate (CTR).?

• Location Extension: A location extension display your address or nearest location in a blue link underneath your ad. This type of extension is essential for any business with a physical location as it can help to drive footfall to your store.

• Call Extension: Google will display your phone number or a call button next to your ad. This type of extension is useful for B2B companies or businesses that offer a service as potential customers can call you straight from the SERP.

• Callout Extension: Google displays an offer or promotion like ?Free Delivery? or ?Save Up To X%.? This time of extension is most useful for ads that are targeting high-buyer-intent keywords.