Writing for SEO means that your content focuses on providing users with valuable information that answers their queries. Additionally, it means optimizing for keywords and key phrases that help search engines understand your content.

1. Strong SEO Writing Needs Good Keyword Research

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When it comes to SEO, there are some basic principles involved that need to be followed. The first principle is the relevance of keywords. Keywords are one of the most important factors in determining who is going to click your link and read your content.

The second principle is the importance of using relevant keywords. If you choose a keyword that sounds too generic, you will end up with spammy search engines indexing your link and pointing at irrelevant pages and articles about SEO topics.

Writing for SEO means that your content focuses on providing users with valuable information that answers their queries. Additionally, it means optimizing for keywords and key phrases that help search engines understand your content.

By writing well-optimized content for your users, search engines can show your article for relevant queries in the top results. By building an SEO strategy into your writing, you can aim to increase traffic to your site and grow your audience.

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How to Pick a Primary Keyword

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When you?re writing with SEO in mind, it?s tempting to take as many keywords as possible and optimize the text for all of them. However, this may lead to convoluted, disorganized content.

So, pick one primary keyword and then dig deeper. Your primary keyword should be the main focus of the entire article.?

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How to Pick Additional Keywords for SEO Writing

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Additional keywords should be closely related to your primary keyword so that inserting them doesn?t change the article?s focus but instead supports the main keyword.

You can pick them from the topic clusters to the left, or 'Related' and 'Questions' tabs on top in the Keyword Magic tool.

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2. Research Your Topic

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In SEO, writing great content is the key. To write great content, you need to know two things:

• Who your audience is. (Our guide on finding your target audience can help)

• To know what topics matter to them. If you?ve already defined your audience, you need to start planning to answer questions they have and provide them with solutions.

You can use our Topic Research Tool to help you get started. The tool helps to find your audience?s interests and shows a wide range of related topics, popular article titles, and questions people ask for your primary keyword.