5 Types of Content Marketing Formats
1. Post to social media: This is a marketing format that uses social media to promote the content. Some examples are:
Google+ and similar platforms such as Pinterest and YouTube. These platforms have high engagement rates and can be used to share information about the product or service of the company/brand with a specific audience. However, there are no tools available for content marketers to monitor how their posts are performing on these platforms - because there are no tools that manage different forms of social networking data: posts, likes, shares etc. Therefore, it is pointless for marketers to spend time creating campaigns instead of using this form of marketing formats today. The most important thing for marketers is that they need to know how their post performs overall so they can
1. Blog Content Marketing
By and large, blogs still account for the vast majority of content marketing out there (86 percent according to The State of Content Marketing Report 2019: Global Report), and for good reason.
We know that businesses that use blogs receive 97 percent more links to their websites and, in turn, have 434 percent more indexed pages for the SERPs. This is?why it is pretty much a no-brainer?since blogging can also be extremely cost-effective for small businesses on a tight budget.
Blog posts are most effective when used strictly for good, like most types of content marketing. Rather than blogging about how your newest product will change lives, you should be writing about topics related to your products or services.
2. Infographic Content Marketing?
Of the many different forms of content marketing, infographics are one that can really throw a big curveball for digital marketers. It is a shame?because a good infographic can get a lot of attention in the form of shares and inbound links.?
Successful infographics are simple, impactful, and meaningful. The point of them is to take a lot of complicated information from a study or survey and break it down into the most important points.
They can be used to punctuate written blogs or as standalone content for both blogging platforms and social media - just remember to keep it simple and impactful filled with strong data points.
3. Podcast Content Marketing
High-quality podcasts have been extremely lucrative for some digital marketers, though they are far from a universal solution for your content needs. Once you have the right equipment, they can be simple to produce and, if distributed through a podcast network, can have massive reach. It is still important to plan a podcast ahead of time, though, and not just try to wing it ? that path only leads to tears.
4. Video Content Marketing
Video content can be expensive to produce, as well as time-consuming, but it is hot and in demand among many consumers. Although many prefer written content, those that want video are still wanting to see even more than they can get their hands on right now.?Consider videos for more than just blogging;?they are also great for teaching someone how to replumb their own sink trap using your product or show potential customers how you manufacture your golf clubs, from start to finish.?
5. Social Media Content Marketing
Of the many forms of content marketing, social media is one that is often treated alone because it follows a slightly different set of rules. Unlike other digital marketing content listed above, social media marketing is all about getting people to look AND respond directly. You want engagement that is palpable.?
By watching your social media analytics, you will be able to figure out pretty quickly if your audience is the type that prefers videos or blogs, serious posts from your CEO, or funny posts from your staff writers. Plus, you will be able to gauge how much traffic social media is generating to your site.?