How to Create Your Own SEO Website | Search Engine Optimization for Beginners


SEO is one of the most important aspects of any website. Therefore, it should be a top priority for any digital marketing agency. But if you are new to the world of SEO, you might feel intimidated and confused by the whole process.

However, if you want to learn more about how to design an SEO site and how to get started with search engine optimization in general, I highly recommend that you read this article first!

Section topic: How To Copywriting Is Different From Writing For A Magazine | The Art Of Copywriting And Content Marketing

Introduction: There is a lot of confusion regarding copywriting vs writing for magazines or newspapers. This article aims at making it clear that there is no such thing as "copywriting vs journalism" and that there are very different roles between the two types of articles.

What Is Google Local Services?


Google Local Services Ads are a form of paid search ads with a twist. Like PPC ads, they appear at the top of the search engine results pages (SERPs), but Google displays them above both the organic search results and the PPC ones, targeted to users located in your area.?

You don?t need to create the ad or any meta text or copy: Google generates the ads from your business profile.


What?s the Difference Between Local Services Ads and PPC??


Local Services Ads are pay per lead, not pay per click. Designed to find you reliable leads, and to provide users with reliable search results, your budget is calculated based on the number of people who ultimately click through your ad to contact you.? With Google Local Service Ads, you also aren?t expected to do the hard work of keyword research or testing to find users. Instead, Google generates an ad according to your location, business hours, services offered, and highlight features, that then will be shown to potential customers searching for thousands of relevant keywords in your area.? The distinction between Google Local Services and paid search is important, because it?s definitely not a case of either/or ??they should support each other. Potential customers may choose you over another LSA result because your business also pops up in the paid or organic listings, so having both will make for a better conversion rate.? Customers can click on your ad to look at your opening hours, read about your services, send you a message or give you a call ??you won?t pay anything until they contact you. It?s up to you to call them back, email,?text, or decline the lead. Plus, you only pay if they contact you directly through the ad.?


What Is a Local Service and How Do I Know if My Business Qualifies?


Local service ads are designed to take advantage of the combination of a specific transactional search intent (e.g. ?locksmith open now?) with Google?s location services.? If you offer services to a specific area, or are located in a brick-and-mortar establishment in that area, you can take out a Google Local Services Ad.?

Currently, there is a broad range of services eligible for sponsored local listings with Google.

You can advertise your business for these services with Google LSAs, and also advertise yourself as a local professional if you work independently (i.e. with no admin personnel). Professional services are available for lawyers, real estate agents and tax specialists.?