5 Ways To Make Your Press Releases Matter ? Even When You Have No Press Release To Write
How to Find a PR Firm That Is Actually A Good Fit For You?
PR firms are the best choice for anyone interested in finding a good PR firm. If you are not familiar with what PR companies do, don't worry. This article will give you a quick overview of the work that a good PR firm does, and how they can help you create content on your own.
Press release marketing for small businesses is one of those things that really don't need a lot of explanation, and yet people have different strategies for it. Some use this as their main marketing channel, while others are content marketers who do everything else.
Press release marketing is a very important marketing activity for small businesses. It is not only about generating awareness of your brand, but also about building long-term relationships with customers and competitors.
Press release marketing activities should always be targeted at the right audience, and it should include a clear call-to-action to get the customer to take action. This is where AI comes in. It?s a great way to generate more leads if you know who you are trying to reach and what they need from your brand/company/product/service.
If you're not sure what your target market wants, or if you're not sure what you should be doing in the first place, knowing how to do your press releases might come in handy!? Here are 5 ways to go about it.
If you're not sure what your target market wants, or if you're not sure what you should be doing in the first place, knowing your audience is a powerful element of copywriting. If you know who your audience is, it can help you decide on how to reach them. You can use that knowledge to craft a message that will be more appealing and more likely to win them over.
Start by Having the Right Goals
Again, if you think your press releases are going to engender a lot of SEO traction or serve as effective vehicles for authoritative linking, you?re living in 2010.
But while press releases don?t automatically trigger miraculous Google results, they?do?go out to actual media companies, reporters and bloggers ? so if your angle is enticing and your release is well crafted, it?s not at all impossible to get exposure with real, human readers. And what brand doesn?t benefit from?that?
Report on Actual News
Related to that: If you want media types to pick up your story and help spread it around, you?ve got to give them a story worth spreading ? an angle that their readers might actually care about.
In other words, refashioning a blog as an opinion-style press release probably won?t work. But reporting on?actual?company news, promotions, developments or industry trends? Now?that?could be newsworthy.
Get?to the Point
I?ve seen press releases that exceeded four pages in length ? which is frankly ridiculous.
Remember that you?re trying to win the attention of people who see a thousand press releases every day, and honestly have better things to do than wade through page after page of your yammering.
Most press releases can be condensed to a solid page ? two pages at the most.
Make the Headline Snappy, Engaging and Specific
Promise real value, and make it clear what the news angle is. Then, follow through with content that actually matches the title. No bait-and-switch tactics!
Like I always say: You can write the best content in the world, but if the title sucks then it?s all a complete waste.
Take Advantage of the About Section at the Bottom of the Press Release
People really do read these, and they really do click on the links back to your company website. Anyone who is interested enough to check out your press release will be interested in learning a bit more about your brand, so don?t waste this precious real estate. Offer a strong value proposition, social media links and a Web address.
Remember that press releases aren?t dead, necessarily ? but they?are?what you make of them. So make something out of yours.