Video Content Marketing for Growing Ecommerce Business

Video content marketing (VCM) is an effective way to attract prospects and customers to businesses. Virtual reality systems have been used as a marketing tool in the past. However, they are not really suitable for the modern customer who prefers instant gratification.

Today, the digital economy is growing at a rapid rate and therefore video has become more important than ever before. In addition, there is an increasing need for online salespeople to make use of virtual reality technology.

The market size of VCM can be estimated at about $20 billion worldwide annually with some estimates going even further. According to research from Intel , there are over 4 million videos of which 75 percent are viewable on mobile devices, while only 12 percent do not need playback on mobile devices.

This means that if every business can use virtual

How to Create a Video Content Marketing Plan for Your Company's Ecommerce Business

The video content marketing plan is critical for any ecommerce business. It serves as a guideline and helps the business to develop a long-term strategy on how it can be segmented by generating relevant videos.

Follow These Steps to Increase Your Sales Through Video Content Marketing

Many of the digital marketing strategies have been shown to work. But, what about everyone else? Content marketing; a strategy that works in any industry - from apparel to automotive and everything in between, is still a mystery for many marketers.

In this article we will take a look at what video content marketing is and how it can help you achieve your publishing goals for the year 2018.

5 Ways Video Content Marketing Helps eCommerce Brands on Social Media

#1. Prove Your Expertise in the Niche

Now that competition is high in each industry;?there is no better way to stay one step ahead of your competitors than by proving your expertise. In fact, it is a closed circle ? your brand gets more potential customers when you are an expert in the niche, and gaining customer trust is the best way to become known as an expert.

#2. Increase Customer Trust

With a variety of options on the market, customers always choose brands they trust. As specified in a? Salesforce study, 95% of customers are more likely to be loyal to a company they trust, and 92% are more likely to purchase additional products and services from trusted businesses. Thus, if you want to start selling on Instagram, get ready to think about your clients first;?it is crucial to gain customer trust, and below are some ways how to do it with video content.

#3. Explain Why Your Product is Worth Buying

Having a good product isn?t enough to win customers. Just listing your benefits won?t help you. However, if you can explain to customers how your product can satisfy their needs and solve their problems, they will be more likely to buy it. Thus, successful brands think about their customers? needs and let?their products play second fiddle.

#4. Reach More Potential Customers

In any market niche, customer acquisition plays an important role. If you want to grow your revenue, you need to take care of your existing customers and gain new ones, too. Thus, marketers keep a focus on attracting new consumers. Since people spend much time watching video content, not only does it keep customers engaged, but it also helps to reach more potential clients when done right.

#5. Convince Users to Take Action Faster

Driving sales is crucial for any business. The faster you sell your products, the faster your company grows, so it is?not surprising that marketers and online shop owners test out strategies to increase eCommerce sales fast. And if you are looking for a proven way to convince your followers to take action faster, think about more videos as they crave video content: Views on branded video content have increased 258% on Facebook and 99% on YouTube, according to Wordstream.