The Complete Guide to Content Optimization, SEO, Write Style& Copywriting for Bloggers
We all know that SEO is an important part of any website. It is the first thing that gets checked when a reader comes to the site and it determines whether they will be visiting it again or not.
And if you are a blogger, then you need to include SEO to your content strategies.
Expert Secrets for Writing Good Content for Blogs and Websites
Blogs and websites are not just about writing about things. They must be written in a way that makes them readable, interesting and engaging.
In a nutshell, content optimization is the practice of ensuring that your text has the best possible chance of achieving its intended goal, whether that?s to rank in a search engine, or to turn existing leads into conversions.
Of course, there are a number of basic, time-tested methods that you can implement to achieve these goals, but it?s not just about performing technical tasks and ticking checklist boxes. There are also significant marketing and editorial elements to web content optimization, and they need to be covered, too.
Why is it Important?
Why? Well, maybe:
the keywords you have used have no search volume;
you haven?t used a coherent heading structure, so Google?s bots have had a hard time making sense of your article;
your title tag?doesn't?accurately reflect what the article is actually about; or
you haven?t covered the topic in any real level of detail, especially compared to your competitors.?
Essentially, if you don?t optimize your content, your piece might disappear into the Google vortex.
Alternatively, imagine that you?ve written an in-depth guide explaining how businesses can use your product effectively. This kind of content is perfect for the middle of your content funnel, and could potentially tip interested leads into making a purchase decision.?
However, you haven?t included any CTAs, and the piece is targeted at junior marketers rather than decision makers. After analyzing your user journey, you realize that a high proportion of your leads drop out of your funnel completely at this point.
These are just two basic examples of why content optimization is so important. You might have written the best article in the world, full of unique insights and helpful advice. But, if search engines can?t find it, nobody?s interested in it, or it?s pitched at the wrong audience, it?s unlikely to help you achieve your content marketing goals.
To help you avoid this, we?ve compiled some helpful tips to keep you on the right path. We?ve broken down the content optimization process into three sections:
backlinks and shares; and
1. Find the Right Topic and the Right Keyword
A lot of content generation systems are very good at generating content, but they don?t know what the right topic is or what the right keyword is. They just churn out random articles and useless information.
2. Find Semantically Related?Keywords
Using keywords as a filter will prevent the content from being generic and boring.
Section topic: 3. Apply a Theme to the Content
Introduction: Having a theme in the content can help bring more meaning to it when searching for it on google or other search engines .
Section topic: 4. Make Your Content Concrete
Introduction: The more concrete your content is, the more likely you are to get better results from search engines like google and amazon .
Section topic: 5. Do not Forget to Use Contexts and Relationships in Your Texts
Introduction: If you want your readers to take action, you need them to remember what they are reading and remember that your product or service is important for them. You should provide context and structure in your text so that they can easily comprehend what you are doing.
3. Establish Your Structure
Once you have your keywords, it?s important to outlay the structure of your piece.
The Topic Research tool is ideal for this task, as you can access a whole set of related questions for each topic based on the initial seed keyword. This helps you get a better idea of the kinds of items you?ll need to cover in your piece, helping you create a more defined structure.