Product Led Growth: A streamlined, easy-to-follow guide to building a scalable product-based business
Product-led growth is a marketing strategy that leverages the power of your product to grow your business. It focuses on user acquisition and customer retention.
Product-led growth is the most common type of marketing strategy for startups that are still trying to prove their value to potential customers. One important thing about this strategy is that it's relatively low cost and easy to set up in comparison with more traditional strategies, such as advertising or public relations.
Introduction: Product Led Businesses and Marketing Strategies for Growth
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Chapter 1 - How Product Led Growth Happens
The product led growth is the idea that the product sells itself. The company, in order to implement this, has to be able to create an environment in which customers feel like they are getting something of value. It?s a process that is not easy and takes time and effort.
Chapter 2 - Tying Marketing Strategy to the Customer Experience
In this chapter, we will explore the idea of customer experience and how to tie marketing strategy to it. We will start with a discussion on what customer experience is before discussing the importance of customer experience in an organization. Finally, we will explore how to tie marketing strategy to the customer experience.
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Chapter 3 - Key Elements of a Winning Product Strategy for Growth
Product strategy is a critical part of being able to build and grow a successful product. It encompasses many different areas, including understanding the problem and creating the right solution, as well as implementing the plan. In this chapter, we?ll cover some of the key elements of a winning product strategy for growth that will put you on the path to success.
In order to be successful with your product strategy, you have to understand what makes people tick. You can?t just create what you think is cool and expect it to take off in today?s world. You need to create something that solves an actual problem that people are experiencing and then make sure it delivers what they need.
Chapter 4 - Building Your Team for Successful Product-Led Businesses
Chapter 4 is about building teams and the dynamics of product-led organizations. It talks about what it takes to get an organization as well as a team set up for success.
This chapter talks about people, projects, and practices to get an organization going that focuses on the product. The authors introduce the idea of scaling product development by splitting up projects according to their stage in the life cycle process - front-end, back-end, and exploratory research. They present ideas for establishing clear goals for each project and how to manage them accordingly.
Furthermore, this chapter discusses how leadership skills can be developed in order to build a strong organizational culture which fosters trust among its employees.
Chapter 5 - The Future of Product Led Businesses in 2018 and Beyond
We are living in a world where change is inevitable. As such, we should always be prepared for the future and be aware of the risks that come with it.
Product led businesses will have to adapt to how consumers are using technology. Products will become more personalized than ever before and they will be entirely seamless.
The market is changing at a rapid pace and as such, companies need to keep up with these changes in order to stay ahead of the competition.
Chapter 6 - Next Steps for Your Product Led Business
Chapter 6 is about the lessons learned from our interviews with successful product managers. We hope you can learn something from their stories and implement them into your own product management.
We learned that the most successful product managers use agile, iterative development cycles that are based on customer feedback. By constantly meeting customer needs, these teams are able to continuously improve their products and grow their customer base.