How to Ensure Your Brand Is Sensitive To Current Social Issues

Why Brand Safety Needs to Be Elevated Among Professionals and Consumers alike

The topic of brand safety has become an important issue in the last years. The recent events that happened such as the MH370 and MH17 tragedies have raised the discussion on this very important topic. They must be treated with the utmost seriousness and importance it should not get swept under the carpet, much less forgotten.

Follow these five steps to ensure brand safety in the media and society.

As companies become more and more sensitive to the impact of the media, brands have started to create separate campaigns for each media channel.

"Brands and consumers are moving from being reactive to proactive. How do you respond ? at what level?" ? (emphasis mine)

Efforts to reach consumers in a relevant way are becoming more and more common. Digital marketing agencies provide both content and expertise online to their clients, offering an array of services such as SEO, web design, social media marketing etc.

Online consumer communities are full of information and discussions on every product in the market. The challenge is that most of the time, due to limited resources, consumers may not be able to follow all the information available online or have sufficient time for it.

If text-to-speech technology is used for this purpose consumers will be able to get up and move around the screen with ease while listening to help them make an informed decision on a given product. It also helps them learn about new products by making them talk and taking their input into account during future purchasing decisions.