Keyword density is the number of times a keyword appears in a Google search result.

A high density of keywords is used by Google to rank for each specific query.

Keywords are used for both promotion and search engine optimization (SEO).

In this article, we will look at different PPC tools that you can use to optimize your campaigns. ?Note that these are not just PPC tools, but also include other paid advertising services such as web design and marketing.

Some cool stuff to consider: AdWords ? Google's own PPC tool that allows you to set up keywords, ads and budgets in just minutes. AdWords has been around since 2006, but it still dominates the PPC market because it's so simple to use and its competitive cost per click .


PPC Tools: 40 Solutions for Paid Advertising Pros


PPC traffic is considered an ?easy? one to get. You allocate a budget, set up a campaign, hit the button, and see the traffic flow and turn into valuable leads.

This is how things went in the early 2000s when the competition was low, and CTRs were high. Almost 20 years later, the effort you need to put into creating a successful PPC campaign has grown exponentially. More platforms, more targeting options, more formats ? sometimes it takes all your time to manage them. The good news is that you can vastly improve your ad performance and do it rather quickly with some smart tools.

Audit Tools

When you approach a new campaign, especially in a new niche, you need to analyze a lot of aspects, such as keywords, ads, and their CTR, and landing page performance. Many of these tasks can be partially automated, especially when it comes to big campaigns.

Keyword Research Tools

In the future, we?ll all be using keyword research tools to find new content ideas. They will be handy for content writers and especially SEO specialists.

Split Testing Tools

In this dog eat dog world of PPC, you need to test all aspects of your campaigns to optimize conversion. Or your competitor will.

Split testing tools allow you to test various elements of your PPC campaigns (ad text, landing page copy, etc.) quickly and decide which ones work best. Using these tools, you can test numerous hypotheses simultaneously.

Ad Creation Tools

In this fiercely competitive space, everyone?s screaming to get noticed. Mundane, run-of-the-mill ads simply don?t cut through the noise. For your PPC campaign to stand out, you will need compelling copy supported by visuals to connect with your audience and stand out from competitors. Online tools can help with this, whether you are creating a video for Facebook, a banner for GDN, or a text ad for search.