How to Find and Outsource Content Writing for Success
If you want to maximize your chances of landing a job in the future, then you need to be able to find new content. You need to develop a sourcing strategy, which will help you solve the problem of lack of content writing talent.
Laying the Groundwork for Content Outsourcing?
There are several steps you should take to lay the groundwork for future outsourcing. They are essential; without them, even the most carefully designed content workflow won?t be able to keep everyone on track.?
Step 1.?Set Your Goals?
Setting goals for your content marketing strategy will give you a clear focus for what you need to create moving forward.?
Here are a few examples:
If you want to boost organic traffic, focus on educational articles, research papers, and press releases.
When you want to generate leads, create whitepapers, ebooks, and product-focused blog posts that feature a lead generation form.
Newsletters and landing pages with special offers can be used to drive sales.?
Step 2.?Define Your Audience?
When it comes to defining your audience, you want to understand their core demographics, but you also want to go beyond the basics:?
Research and define specific niches within your general audience.?
Understand their key pain points, and how your product or service can help solve those pain points.?
Determine how they interact with your business and flesh all this out with buyer personas.
Step 3.?Generate Topic Ideas
Start by creating your semantic core. It will help you organize your keyword/topic strategy, improving your ranking potential moving forward.?
Identify 10 ?seed? keywords, which are often general, high-volume keywords.?
Using seed keywords, conduct keyword research to find additional relevant keywords. A list of 10 seed keywords can quickly expand into a list of over a hundred additional terms.
Organize these keywords by volume, keyword difficulty, keyword intent (to help you match the right keywords with the right posts according to funnel stage), and the pillar topic, removing any irrelevant keywords along the way.?