How to Create a Content Marketing Strategy for Your Blog

Blogging is a great way to share content. It gives you the opportunity to interact with your audience face-to-face and get feedback from them about what they think.

Content marketing strategy for a blogging business needs to be built around 3 main areas:

Content marketing is the cornerstone for any business. It's essential for your success to have a systematic and consistent strategy. In this post, we'll be covering some of the major content marketing strategies that can help you achieve your goals.

Writing SEO-friendly content that is?suited to search engines and to users isn?t always an easy feat.

For one, you need a thorough understanding of what users are searching for, why they are searching for it, and what they expect to find when they land on your content.?

You also need to identify the right keywords and use them in just the right way to align with algorithmic expectations?and appeal to users in the SERPs.

1. Focus your existing blog traffic on the topics which are most relevant to your audience. If you're blogging about health, choose topics related to health or diet.

2. Use search engine optimization (SEO) services so that your blog appears high in search results; if you're blogging about crafts, choose topics related to crafts or DIY projects.

3. Make sure that all links within the blog post are pointed towards an external site where visitors can find more information on your topic of interest?this is known as "link building"?so people interested in learning do link back to you.

Can Keyword Usage Really Be ?Natural??

In speaking to business owners outside of the SEO industry, it becomes pretty clear that the use of keywords in content can seem rather unnatural. This is because there is a misconception that keywords must be shoehorned into content for search engine optimization purposes.

For those of us in the SEO industry, using thoroughly researched keywords in carefully planned content is much more natural, thanks to the insights provided by intelligent content optimization tools.?

A balance must be found, though, between writing in a way that naturally includes target keywords, and utilizing data-driven tools to inform content structure.

Google would tend to agree.

Google BERT: Great News for Content Optimization

When Google?s BERT algorithm update started rolling out in October of 2019, my little SEO content writer?s heart fluttered with glee.

After soapboxing about the importance of search intent, user experience, and ?contextual? keyword usage, I was excited to see Google getting smarter at interpreting the intention behind the search?and ranking content to match.

Conduct Audience Research

One of the best ways to understand search intent is to ask your audience what they look for when searching online.

That is why audience research is essential, as you want to

  1. Determine which keywords your audience is using.

  2. Determine how to write content that naturally includes these keywords.

  3. Consider Search Intent and Users? Goals

    If you know that your audience is trying to accomplish a specific goal when searching for certain keywords in Google, you can frame your content more appropriately to suit their queries.

    This means you will naturally include contextual cues that indicate your content provides the value your audience wants, instead of packing it with your target keywords.