?How to Get More Business From Your Google Ads
Getting more business from your Google Ads is one of the most important aspects of any marketing strategy. By understanding your audience, you can tailor your ads to them. You can also make sure that you do not waste time on irrelevant or outdated information.
Google Ads can be one of the most efficient ways to attract relevant customers to your business. As is the case with many marketing pursuits, though, the question usually comes down to budget: can you afford Google Ads costs?
Follow these 7 Steps to Increase Your Revenue With Google Ads (No Platforms Required)
In this video I provide step-by-step instructions on how to create a Google Ad campaign to help you earn extra money by selling your products.
Step 1: Get an account with Google Adwords.
Step 2: Set up the target accounts.
Step 3: Add relevant keywords and bids to your campaigns (this step is optional).
Step 4: Configure your ad groups and ads as desired (optional).
Step 5: Add the bid values you want (optional).
Step 6: Set up ad group bid extensions for actioning and running manual tracking on your campaigns (optional).
Step 7: Optimize your campaign for higher conversion rates by using remarketing, retargeting, and other search marketing features.
Step 8: And finally, set up a digital campaign to run it
Define Your Google Ads Goal in 2021
We live in an era where the world is being connected to every place it can think of. Wireless technology has enabled the idea of having the best quality and reach for your ideas and content.
In this age, we are also making things bigger and better. The digital ads have been improving with time and now can handle more traffic on a single click. This means that you need to be able to make sure that your digital ad will be seen by all the people who want to access it online.
You also need a way to get your business goals across as well as getting your target audience engaged with them by making them ready to buy what you have available for sale. You should use Google Ads like a platform to do this so that you can make money from it over time.
Set up Your Conversion Tracking Correctly
It might seem obvious, but failure to set up proper conversion tracking happens more common than you would think.
Here are a few common mistakes:
Simply importing Revenue from Google Analytics (GA) instead of setting up a specific Google Ads conversion tag (most ecommerce platforms have clear documentation on how to set up Google Ads conversion tracking);
Not checking that the currency of the revenue figure matches the currency of the PPC spend. This mostly occurs when a business has sites in different countries, but can be avoided by double-checking the revenue figures from GA or Google Ads match those in the associated ecommerce platform;
Not importing phone call conversions: this often requires working with a 3rd party (search Google for ?ecommerce phone call tracking solutions? for options);
Having multiple checkouts, but only tracking conversions on one (most commonly an issue when providing additional payment options, like Amazon Pay or Finance. To find the fault, compare transaction IDs in the Google Analytics > Ecommerce > Sales Performance report with the transaction IDs in your ecommerce platform. If IDs are missing in GA, check what service they used for the payment); and
Using the revenue figure from Add to Cart conversions instead of Completed Sale conversions (in Google Ads, check the Conversion setup page to ensure that Revenue is only being imported from the Purchase conversion tag).
It should be clear by now that you will struggle to run a profitable Google Ads campaign if you do not know the correct value of your conversions.
Let?s look at the most common issue of importing Revenue from GA instead of Google Ads to understand why.
On the face of it, it might make perfect sense to use Google Analytics to report your Google Ads revenue. However, Google Analytics? job is to report the revenue from all your traffic sources. Clicks from certain traffic sources can happen a lot closer to the conversion than your Google Ads clicks, which means you could easily be missing a Google Ads conversion because GA has awarded it to one of your affiliates.
One real-world example saw a client have 15% of its revenue attributed to ?Reset Your Password? emails in GA. The revenue figure for Google Ads was 35% lower in Google Analytics as a result, so if we were to use GA to import revenue from Google Ads, we would be massively underestimating the value of their Google Ads campaign.