How To Create a Personalized Social Media Platform for Blogging
Working for a digital marketing agency can be a very weird experience. You have to work with people you don't know, share your personal life, and even socialize with the clients you work for.
Social media is one of the biggest forces in our lives right now. It gives us an opportunity to interact with people all around the world and connect with brands that we might otherwise never have met. However, there's always some risk involved in such an activity: spam comments on Facebook posts or tweets, tweets that are not as relevant as they appear to be or used as replies to other users' tweets.
A lot of companies have started using social media platforms as a way to engage their customers more effectively through social marketing. They offer their most valuable asset - their brand - in exchange for free
Content Benchmarks & Competitive SEO Analysis
Content can be a competitive advantage or a stumbling block when it comes to search engine optimization (SEO). A content benchmark is an easy way for you to quickly determine what is the most relevant, highest quality content on your website.
If your site will not rank for certain keywords, then this will be your first clue as to why. Without having any information about what type of keywords you should be focusing on, ranking isn't possible.
Tools for Creating a Content Benchmark
The content benchmark is an idea that was first brought up back in 2013 by content marketing expert Chris Brogan. The idea is to create a way of measuring quality of a given piece of content. In his opinion, all the different tools and methods used to create the content benchmark give equal importance and importance to each technique.
The following list shows some examples of tools for creating the content benchmark:
Identify Your Competitors
First things first: you need to know who your direct competitors are, meaning the ones whose rankings will come at the cost?of your own.
Enter your domain name,?then scroll to the section displaying?Main Organic Competitors?and?click?View Full Report.
The SEMrush domain analytics tool then generates a?list of your main organic competitors based on the number of keywords shared by your domain and theirs.
Besides your direct competitors, it is likely that the list will also include?media sites, organizations, forums, etc. It is up to you to decide whether you want to include these sites in your content benchmark.
Analyze Your Competitors? Keywords
Keyword research can be used to analyze the competencies of a competitor and to determine the best keywords for your business. Increasing organic traffic with content marketing and SEO is one of the main objectives of all marketers.
In fact, 61% of marketers say generating traffic is their company?s top marketing challenge,?underscoring?the value of the data you can pull from the list of your competitors? keywords and the landing pages for which they rank.
Imagine you had the opportunity to ask your competitors? marketing managers about their acquisition strategies and the kind of content they are publishing to rank for specific keywords.
Analyze The Type Of Content That Works Best For Your Competitors
As a content marketer, besides the direct data this list generates, there is more information that you can acquire that may interest you. For example,?the traffic received by the different types of content your competitors publish.
But this will require a little more manual work and analysis from you.
Knowing the percentage of organic traffic your competitors generate from a particular type of content is, well, pure gold for your content strategy.
Use Keyword Gap To Discover New Content Opportunities
With the tedious part over, you can now simply collect data to discover new opportunities for your content strategy. Content gap analysis is an easy and useful way to improve strategy and oust competitors from the top spot. But to do this, you need to know where to look.
Thankfully, SEMrush?s Keyword Gap tool is pretty magical and can do everything for you.
Previously called Domain vs. Domain, the Keyword Gap feature allows you to select up to five domains and compare common and exclusive keywords.