How to Use Semrush to Analyze and Improve Your Display Advertising Program
Let?s look at how Semrush can be used to analyze your advertising program and optimize it for high performance.
While looking at your display ad program, you should consider:
How to Plan for the Future of Display Advertising Like Any Other Marketing Strategy
We are constantly faced with the challenge of positioning our products and services to get more customers. To acquire new customers, we need to convince them that the right product or service is both available and fits their needs.
While targeting may not be an issue anymore, understanding how audiences react to advertising is. And so, there is a need for better understanding of how digital advertising works in order for us to be able to create effective ads that can generate clicks and sales without any additional investments or updating.
Follow These 4 Steps to Plan for the Future of Your Display Advertising Program
1. Understand the purpose of advertising.
2. Describe the nature of your audience.
3. Understand the impact of different price points on your target audience and the value they are willing to pay for your product or service.
4. Determine what channels and platforms you should use to communicate with these potential customers effectively and efficiently .
How businesses can improve their display advertising performance by using SEMrush's new insights
Google Display Network, with more than two million websites and six hundred fifty thousand apps, is one of the most influential and profitable digital marketing channels that the majority of Fashion & Lifestyle companies underutilize. It can be a goldmine of targeted, quality traffic at a lower cost.
This article will cover essential knowledge for fashion vertical such as:
Reasons why fashion & lifestyle companies should readjust their digital strategies and invest more in GDN.
"With the constant change of fashion& lifestyle trends, consumers are demanding more from brands. They expect to be served with high quality products that have the latest designs. These demands also need to be met without compromising on affordability."
Key research findings of audience demographics for both advertisers and publishers.
As an advertising& marketing industry, the nature of your audience is changing at a rapid pace. This could possibly be due to several reasons such as rising internet usage and internet penetration, along with the increasing adoption of smart phones.
Valuable information on topics similarity for both advertisers and publishers.
Content is king and it is the most important part of any marketing campaign. As a result, an effective implementation of content will help to boost the performance of any business.
Explanations of why advertisers prefer two particular ad sizes while publishers use almost an equal amount of all sizes and mix them up.
The most popular advertisement sizes are 1x and 2x. The reason is that they are easy to read. But they appear random and doesn't make sense when viewed from a specific angle. For a publisher, the size of an advertisement is not important as long as its content is presented in a logical way.
Which ads are more preferred ? images or responsive.
The decision on the ads to show in the mobile app or on a website is an important one. It should be a decision that is thought out and made with care and after considering many things before making a final decision.
The list of top publishers to look at.
And finally, the list of tips for creating a better advertisement for using on top publishers sites.?
Google Display Network's (GDN), ROI-based traffic is priceless for both acquisition and retention if campaigns are executed correctly.
Smaller merchants, in particular, try to avoid display advertisement at any cost because they have limited budgets & resources as well as narrow knowledge accompanied by a lack of strategic directions.
In simple words, smaller guys don?t always know how to do display ads right and?some are intimidated to give it a try because they are scared to lose money. Those retailers (and wholesalers as well) try to manage it themselves because agency management and minimum spend are still unachievable for them, and in-house talent is too expensive. So?often, after the first failure, they stop campaigns and never come back. Unfortunately, this is a reality.
What We Did to Help You
To help advertising specialists make?data-driven decisions for their upcoming GDN campaigns, SEMrush gathered data from more?40 million impressions from the top GDN Fashion & Lifestyle advertisers and publishers across almost all English speaking countries?like the US, UK, India, Canada, Australia, and the Netherlands. All of this data was pulled from the??Display Advertising tool, and it is?all fresh, as it was sourced within the last three months.
How to Find the Most Impactful Google Display Data for Your Business
Display Advertising Stats Statistics Revealed! The Facts About Google Display Advertising
What's the difference between display advertising and search ads?
Display ads are placed on websites and in design of mobile apps, they are aimed at getting customers to come back to the website or app. Google Adwords is a type of display advertising that allows advertisers to target keywords, users and devices across multiple websites. For example, if you are promoting cleaning services in a newspaper article you would use Google Adwords for the keywords 'spa' and 'cleaning
How do we know what ads are relevant to us?
Truth: we use ads to target specific interests and the decisions we make are based on information that is provided to us.
How does Google serve ads based on your behavior on the web?
Google Adwords has changed the way we buy and sell products online. It's becoming the go-to source for advertisers. Google has made it possible to reach millions of people every day on the web without spending a dime.
What does it mean for businesses when they see their ads on websites other than their own?
Read for your self the article at http://www.flickr.com/photos/12398227@N04/5545666243/in/set-72157652188297841/.
Follow These Steps to Find the Most Effective& Impactful Google Display Ads For Your Business
1. Conduct a google search for "Google display advertising" and look at its stats.
2. Perform a simple math equation to calculate how many times your ads are shown on a page. If you already know that your ads are seen 20% of the time, add 20% of your ad's viewable budget to determine the true value of whatever number you get. Then multiply it by 100%: 100 x 20 = 200%.
A good way to test these numbers is by running some calculations yourself, then comparing them. The purpose of this analysis is to underline the importance of creative writing and copywriting skills.
Google?s Display network is the largest in the world, with 90% reach across all internet users worldwide. Despite this, it is still not uncommon to find hesitation amongst marketers to use this part of the marketing platform.
If you are feeling a little intimidated or aren?t sure where to start, know that there is enormous potential on the platform. Your ads could potentially appear on more than two million different sites and more than 650,000 apps, meaning that you can follow your audience and connect with them anywhere they are online.
To hopefully help assuage some of that doubt, Semrush has compiled information from more than 40 million impressions from the top Google Display Network (GDN) ecommerce advertisers?and 23 million impressions from the top GDN ecommerce publishers. All of this data was pulled from our Display Advertising tool, and it is?all fresh, as it was sourced within the last three months.
As a result, we have uncovered insights to help ecommerce advertising specialists and businesses use the display network to their advantage while making more data-driven decisions, ultimately resulting in more leads, more sales, and more profit.