Infographic Designs for Every Marketing Campaign in a Different Way
Step 1: Create an infographic design that appeals to your audience.
Your business's needs are different from your competitors. So, you have to adjust the design of your infographic accordingly. You need to make sure that it is visually appealing to your target audience, which makes it easier for them to understand what it is about and why you should be in touch with them.
Step 2: Share this design using a hashtag, like #infographic7 and #infographic7designs or through @infographics7 and #infographics7 on Twitter.
Step 3: Use these templates to create new infographics in different formats from step 1.
Infographics can be used for a number of different purposes in different contexts. They can be used to communicate a specific idea, to explain a specific subject or even to make argumentative statements.
The infographic template is a fixed-size image embedded in the HTML code and spans the whole width of the browser window. This format is generally used for marking up infographics created on websites, blogs or other web pages.
Step 4: Use these infographics to spread your message across social media outlets with the hashtag #marketingplan
Government agencies have been increasingly using infographics to communicate their work. With these infographics, they can create a more engaging content for their audiences.
Why Should I Use Infographics?
Infographics have to do with visual information. They are used for the same reasons that text is used - they are visually appealing and easy to understand.
Common Challenges When Creating Infographic
In today?s digital world, infographic content is a major part of the marketing strategy. Still, there are challenges when creating infographics.
Types of Infographics & When to Use Them
Why do we need infographics? This is a question that I've always had in my head. We use infographics to inform and persuade people. With the help of infographic, you can present information in a visual way, change your user goals or lead people to your website/app.
Infographics come in different shapes and sizes. Some are small like maps, some have huge impact on the users' eyes like graph charts and others are very technical like graphs or diagrams. It depends on what you want to achieve with the infographic based on your audience target and company's strategy. But there is a common thing between all of them - its effectiveness!
7 Common Infographic Designs & Why We Use Them
Jun 01, 202112 min read
Whether you?re a marketing executive, a content creator, or even just an avid media consumer, you?ve probably already noticed: infographics are everywhere these days. Reading the latest blog post from your favorite thought leader? An infographic is there to support the content. Your favorite educational YouTube videos? Also using infographics as a visual aid. And all over your twitter, Instagram, and even Facebook feeds? You can probably find them there, too.
But what?s the deal with these things? Sure, brands of all shapes and sizes love to use them, and audiences love to share their favorites. But why? What makes them so great ? and how the heck do you start using them yourself?
Why Should I Use Infographics?
From an educational point of view, infographics as a content type have a lot of advantages. Because they use bright colors, bold visuals, and shorter snippets of text, they appeal to visual learners who may not have connected to longer texts. And because they can so easily be transformed and used across various platforms ? from social media to video to in-person presentation aids ? they can help you connect with even more people.?
But what does this have to do with content marketing? A lot, actually. Put simply, everyone absorbs information in different ways. Because of this, experienced teachers often design their lessons to appeal to all different types of students. This way they can make sure that whether they learn best by seeing, reading, or doing, their students will remember all the most important info from the lesson. (In fact, that?s one more place you can probably find infographics ? think about all those educational posters your teacher had hanging up around the classroom. Yep! Those are infographics, too.)
Why it matters for you: there?s no reason why we, as content creators, can?t do the same thing those teachers are doing and connect with our audiences in a more powerful way. A thoughtful, diverse content strategy communicates with your audience on their own level ? wherever that level happens to be. Infographics may be just one tool in your arsenal, but they?re a powerful tool with a ton of versatility to connect with a lot of different people.
Here are just a few advantages infographics have to offer:
They?re visually appealing and easily shareable
They break down complicated data into short, easy-to-consume bites
Their color palettes and designs can align with your branding ? or you can flex your creative muscles
They can communicate all the most important information from your article in a much shorter reading time
They?re a great way to repurpose older content, and make use of research you?ve already done
In addition to standing alone, they can be used to support content in a variety of other formats including text and video.
Common Challenges When Creating Infographics
Adding infographics to your content strategy may seem intimidating at first, especially if your team doesn?t have writers or graphic designers who have created them before. Luckily, lots of free infographic templates are available and easily modified. Not only that, but your team probably already has many of the most important skills for building infographics ? even if you don?t already have a graphic designer.?
Some important skills for infographic creation that your content team is probably already using:?
Generating new content ideas, and reimagining old content for new formats
Organizing your information in a clear and understandable way
Doing effective research and citing your sources
Making sure all the design elements are engaging and reader-friendly
If you don?t have a graphic designer on your team, don?t worry! You still have plenty of options. For example, you could download and modify pre-existing infographics templates yourself (though you may run the risk of using a familiar design your competitors have also used), or you could contract a designer to create custom infographics according to the research you provide. Semrush Marketplace is a great place to find the perfect infographic designer to do just that.
Types of Infographics & When to Use Them
One of the most important factors in using infographics effectively is making sure that the design you?re using serves the content, rather than the other way around. Despite being visual in nature, infographics should always start content-first ? that is, with the story you want to tell, and all the supporting research ? and all design elements must be chosen carefully to make sure that content is being communicated in the best way possible.?
Below, we?ll go through each of the major types of infographics you can find, why you might use them, and what makes them powerful. Keep in mind, however, that this is not an exhaustive list. For example, you might need to come up with your own design to tell a particular story one day, or combine two or more infographic types to suit your needs. The possibilities are limitless.
Timelines are one of the most common types of infographics, and for good reason. They can be used in many different ways, including:
Explaining historical events (such as the story of your organization and how it came to be)
Telling a story (such as an important case study)
Illustrating a time-sensitive process (such as employee onboarding)
Event planning timelines (especially those with incremental deadlines)
Visual Articles are powerful for a few reasons. For one, they?re a great way to repurpose content you already have, transforming it into a new medium. Because all the most important information from your article is included, you can share your infographic on social media, or even print it out to display, without worrying that your audience will miss important context. They?re also a great way to save effort. You?re already doing all that research for your article anyway. Why not get extra use out of it by creating an infographic as well?
Conclusion: Your Business Needs a Marketing Plan Today