12 Voice of the Customer Methodologies To Generate Ideas


Why it is Important to Have a VCFM Template

1. Mixing Methods: Combine various methods of data collection in your VCFM (e.g., questionnaires, focus groups, and interviews) for a more comprehensive and effective analysis.

2. Qualitative vs. Quantitative Data Collection Methods: Use qualitative data collection methods to get real-life insights from people who are directly involved in the process you are researching (e.g., interviews, observations) while quantitative data collection methods provide quantitative feedback about issues like sales volumes and profitability (e.g., surveys).

3. Combining Process and People-centered Research Methods: Use both qualitative and quantitative research