What is SEO Copywriting?
SEO copywriting is content that is well written for both users and search engines.?Three simple reasons why you need SEO copywriting for your business:
To attract more qualified traffic at minimal cost
To create trust by providing the content your audience is searching for
To convince readers to take action (download your app, subscribe to your podcast, make a purchase, etc.) and/or convert them into customers
10 Steps to SEO Copywriting Success
Well, let?s get right into it. You want the keys to SEO copywriting success; we?ll give them to you.?
A well-thought-out piece of content starts from the beginning. We?ll outline X steps to ensure that you create optimized content that is easily understood by search engines and users alike.?
How to Write an SEO Article with Proper Keywords and Copywriting Tips
SEO is a very important field for online marketers to make sure that they are not losing their customers to competitors. Small and medium businesses who need to increase their rankings can hire SEO specialists to help them with this.
1. Find the Right Keywords
An SEO copywriter needs to identify the keywords for the content piece that they?re writing. Some of these factors will be important when planning out the strategy for a piece of content:
Text type (blog post, landing page, eBlast)
The purpose of the text (informative, subscribe, transaction, etc.)
Style and/or tone of voice
Right keywords to target
Let's talk about, arguably, one of the most critical factors on this list: keywords. Keywords are terms that people search for on the internet to find information.
Successfully targeting the right keywords while keeping search intent in mind will help you get there.?
You shouldn't guess at the right keywords ? make use of online software to assist with your keyword research.?
Semrush?s Keyword Magic Tool can help. Type in your primary search term (?seed? keyword), and the tool will show you semantically related keywords. Play with filters and group the keywords by search volume, keyword difficulty, or other metrics.
2. Find Questions That People Ask
Search engines are now, essentially, answer engines. Resources like People Also Ask on Google, AlsoAsked.com, and forums like Quora or Reddit can be great starting points for uncovering what questions arise around your topic.?
You can also use Semrush?s Topic Research Tool, which provides headlines, related questions, and more based on the keywords you enter.
3. Identify and Map Search Intent
Each webpage and the content that is placed on it should be focused on user intent. Your content will vary depending on different stages of the customer journey. With that in mind, your keywords should also vary based on the different intents.