What Is A Blog Post?

A blog post is an individual entry or article written by an author for a blog. Blog posts can include content like text, images, infographics or videos, and are usually hosted on a blog section of a commercial website, or on a domain reserved for blogging.

Blogs posts are an efficient way to share information, interact with your audience, and increase your online visibility. For businesses, blog posts can focus any aspect of operation, from customer testimonials to recent achievements.

Why Are Blog Posts Important?

Promoting your business is not an easy task, especially in a highly competitive digital marketing environment. Your blog is your dedicated platform to share on the topics that matter most to you and your audience.

Of course, you can still promote your products, services, videos, podcasts, interviews while creating content that is useful to your audience. But remember: your blog posts shouldn?t read like sales copy ??that isn?t useful to the reader (or fun to crawl.)?

Blogs themselves are incredible visibility tools. Blog content lives on your site, which encourages users to click through and spend more time engaging with it. When optimized well, your blog posts can help you rank for important keywords or qualify?for a featured snippet.?

Equally important, high quality and useful blog content makes you seem more trustworthy to users. They?ll know to visit your website for answers to their questions or problems.

Each individual blog post is another invitation to search engine crawlers to crawl and index more of your site. You can treat blog posts like individual webpages when?optimizing them, so it?s important to customize their titles, meta descriptions, and images.

Basically: good blog posts can boost traffic, brand awareness, credibility, conversions, and revenue. But what exactly is considered a ?good? blog article??

1. Identify Your Target Audience

A good place to start is by defining your target audience ??the people you want to see and interact with your blog post once it?s up.

If you?re a blogging pro, you likely already have built and learned a bit about your audience. If you?ve never written a blog post, you can turn to your website?s analytics for a clearer idea of your audience driving your traffic.?

Another great way to research your potential audience is competitor analysis. Sounds roundabout, right? In reality, your blog will likely have a few competitors when it comes to ranking and attracting organic traffic.

2. Pick an engaging topic and title

It?s okay to keep this simple. You want a topic you can write comfortably about, and that your audience is already searching for.

Of course, there are no real limits when it comes to brainstorming topics. If it?s about your business or helps your audience, it?s likely worth writing about.

If you?re not sure how to start brainstorming, there are plenty of tools that can help. Our Topic Research tool automatically generates ?content ideas? around your targeted keyword.

3. Organize Your Blog Post?s Content

In its most simplest form, a blog post has an introduction, body, and conclusion. Your body can be further organized into sections with subheadings .

The introduction is a critical element of the article. An eye-catching introduction convince readers to stay longer and read your post. Your introduction may also be used as an excerpt if your blog post is shared on social media.?

Use the introduction to explain how the article will approach the solution to what the reader is searching for. This will give the reader a reason to continue reading your article.