4 Customer Intimacy Strategies for Companies of An Hour
Customer intimacy is a combination of knowledge, trust, and emotional connection.
Companies today are focusing on creating an emotionally intimate relationship with their customers by keeping them informed about new services and products.
This section outlines four customer intimacy strategies that companies can use in order to create a strong emotional connection with their customers. The strategies focus on providing relevant information to the customer, demonstrating empathy when needed, treating your customers like family, and ensuring a consistent experience for their customers over time.
Why Marketing Plan is Important for Every Business
Marketing plan helps a company to establish their brand identity, target audience and resources. It also helps to establish a company's value proposition and its pricing strategy.
As the world is moving towards a digital age, customer interactions are now mostly happening online. This has led marketers to focus more on digital marketing than traditional marketing.
Marketing plans can be different for different types of businesses such as retail stores, restaurants or automotive companies. The marketing plan for these three business types are typically quite different from each other in terms of the products they sell and how they sell them.
What Should be Included in a High-Level Marketing Plan
Marketing plans are a vital part of any marketing strategy. It's how a company can develop and execute on its marketing strategy. Marketing plans can be short-term or long-term, depending on the scope of work that needs to be done.
A detailed marketing plan should include an overview of what the company does, why they do it, and how they plan to accomplish their goals. Plans should also include a description of the target audience, how they will reach them, and what strategies will be used to make contact with them.
An executive summary is typically included in a high-level marketing plan to give potential investors or partners an idea about what your company does and why it?s important for them.
Follow These 4 Steps to Create a Solid Marketing Plan
1. Conduct market analysis to understand customer problems& existing competition
2. Define target audience, customer segments, and ideal buyer persona
3. Write SMART goals for better accountability and performance management
4. Analyze your tactics to come up with creative campaign ideas& strategies