13 Social Media Strategies& Resources for Black-Oriented Businesses
As a business owner, you might have a keen sense for marketing and your brand, but when it comes to social media, you might not have the time or the expertise to execute an effective campaign. Luckily for you, this article is here to help!
If you want to grow your social media presence in 2018, then implement one of these 13 strategies. Some are quick and easy while others take more time and effort. But no matter which one you choose, there's no denying that this is the year of black-oriented businesses!
Why the Right Social Media Strategy is Crucial for Black-Oriented Businesses
The key for success in social media marketing for black-oriented businesses is to create original content with a clear message about who they are and what they stand for.
Social media is a powerful tool and those who take advantage of it will be victorious. The right social media strategy can make or break an organization's success, which is why we need to understand the different types of strategies that are available.
In this article, we will explore how black-oriented businesses can use different social media strategies to get more visibility and increase their bottom line.
1. Embrace the power of words and visuals to communicate your message effectively
We can find words and images used together in advertising, poetry, movies, and social media. This combination is often a powerful one because both have the power to communicate messages.
Images with words help us make connections between an idea and a visual representation. They are also easier to remember the longer you keep them in front of you. And sometimes it?s just easier to see what someone has to say rather than reading long explanations about it.
People use words for any number of reasons: from storytelling to persuasive writing to poetry or song lyrics. At the same time, there are many different types of visuals that can be used for inspiration or communication purposes - including photography, charts, memes, graphs and illustrations - just to name a few.
2. Run your social media channels like a full-fledged marketing campaign
The best way to use social media is by integrating it into your overall marketing campaign. You can have a different strategy for each social media platform.
This means that you should not just post content and hope for the best. You need to plan content calendars and post on a regular basis, monitor metrics, use influencers, and more.
3. Manage your social channels with one central hub on Hootsuite, Sprout Social, or Buffer
The era of social media marketing requires that you have a social media marketing tool to keep you organized. There are many free and paid tools out there, but the three that we will cover in this paper are Hootsuite, Sprout Social, and Buffer.
Hootsuite is a free social media management tool for small businesses, agencies, and enterprises to monitor growth and engagement across all channels. Sprout Social is a robust social media management software with powerful tools for managing your company?s social media presence. Buffer is a simple solution that allows you to schedule posts across multiple profiles on Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram.
4. Create a content marketing strategy plan to get attention from influencers and other key decision makers in your field or industry
There are many key influencers that can help your company get visibility and make the final decision.
The development of a content marketing strategy plan starts with understanding the goals and objectives of the company. Then, an appropriate strategy is selected that is going to be applied to reach these goals and objectives. And finally, the content marketing strategy should be reviewed periodically in order to see if it is effective or not.
In this section, we are going to learn how to create an effective content marketing strategy plan that will help you get attention from influencers and other key decision makers.
5. Test different social media strategies so you can find what works best for you and your company's unique needs (i.e.,
These days, social media is the most important part of any marketing campaign. There are a lot of different strategies that are used for social media marketing. A lot of people think that the best strategy is to use many different ones. But this can be expensive and time consuming, so it would be a good idea to test different strategies out to see what works best for your company.
When choosing which types of posts you want to post, you should try to make your content engaging and shareable so that they will get engagement on social media. This means using phrases like "you won't believe" or "check this out". You could also share articles from other websites and respond to others' posts on your own platform so you can engage with them too.