What Is a Content Creator?

A content creator is responsible for producing written, audio, or visual information for content marketing platforms, like social media or blogs.

We?re using the word ?content? pretty loosely here. Today, content could be a video on TikTok, a Instagram testimonial, or a blog post for a website. Regardless of type, content usually has an end goal in mind. People often create content to target a selected audience and evoke a response ??like a new follow, site visit, or sale.

Types Of Digital Content

Content creators are often tasked with creating multiple types of digital content. Remember: content can include text, video, and images ??so you?ll have plenty of options to consider when it?s time to communicate your message.?

Digital content can include:?

Text

• Articles

• Blog Posts

• Guides

• Reviews

• White Papers

• Ebooks

• Case Studies

• Product Content

• Captions

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• Videos

• Tutorials

• Reviews

• Unboxing

• Vlogs

• Behind-the-Scenes

• Interviews

• Webinars

• Presentations

• User-Generated Content

• Contests/Giveaways

• Livestreams

• Q&As

Images

• Photos

• UGC photos

• Infographics

• Memes

• GIFs

• Quotes

• Illustrations

What Does a Content Creator Do?

Content creators conceptualize and develop engaging content ? usually (but not always) according to a content marketing strategy. Their goal is to produce good-looking content that generates traffic, followers, or leads.?

To do this, content creators work to understand what content deliverables work best for their audiences, platforms, and strategy.

How to Become a Content Creator

As a content creator, you can work in-house for a brand or business, as part of an agency, or as a freelancer. You don?t need a degree, but you will need a portfolio and experience. You can gain content creation experience through internships, developing personal projects, or with freelancing.

As a freelance content creator, you?ll have the opportunity to create multiple types of content for a range of clients. It?s not uncommon for freelancer content creators?to specialize in an industry or content medium (think of the Youtube beauty guru that only uploads product reviews.)

How to Become Successful at Creating Different Types of Content?

Whether you are new to content creation or are a seasoned expert, there are no hard and fast rules to content creation. But, successful content is usually targeted, engaging and platform-specific.?