5-Step Test to Determine Optimal Email Frequency
Email marketing is an essential part of modern marketing. It helps to establish and maintain relationships with existing customers and new customers alike.
Email frequency is one of the most important metrics for email marketers. As a rule, the most effective email frequency is one that falls within a 5-to-7 day period.
The purpose of this article is to assist those who are looking to maximize their email's efficiency by working out the optimal number of emails sent per week or month based on their goals and resources available.
The 5-Step Test: 1) What are your goals? 2) How many emails do you send? 3) How often do you send them? 4) What does your audience respond well to? 5) What time of the day do they respond best at?
Determine Optimal Email Frequency Based on Your Business Goals
Step 1: Find your business goals for email marketing
In this step, you will want to identify what type of business you are running and how that affects the goals for your email marketing.
One of the first things you want to do is figure out who your ideal customer is. You need to keep in mind who they are, what they do, and how much money they make. This will help you decide what types of content to send them and when.
In order to get a better understanding on who your ideal customer is, ask yourself these questions:
- What industry am I in?
- What does my target market consist of?
- Who makes up my target market?
- Who owns the most income in my target market?
Finally, if there's not a specific demographic or company that's right for
Step 2: Estimate the number of emails you'll need per month
Think about how many emails you need to send per month and what your email frequency is. If you don't know, take a guess and then use the following estimates to determine your email frequency.
Email frequency: If you have an active email list of 10,000 people with an average open rate of 33%, you would need 102 emails per month.
Email number needed: With 102 emails needed each month at a 33% open rate, a monthly mailing list size of 30000 will support the needs of a business like yours.
Step 3: Calculate how many days in a month you'll need to send those emails
In this step, you'll calculate how many days in a month you'll need to send emails.
This will help you set up your schedule for the month so that you know how many emails your team members need to send.
In order for an email campaign to be effective, it's important that the execution is consistent and with a long-term strategy. The length of time of an email campaign will depend on the size of your company and how much time they have available for sending out emails.
Step 4: Calculate your total monthly budget based on the cost of sending emails
Now that you know the cost of sending emails by mail, you can calculate your total monthly budget.
In order to calculate your total monthly budget for sending emails by mail, take the total amount of email letters you want to send and divide it by the cost of mailing them.
Step 5: Determine optimal frequency for your business
This step is crucial for your success. It is important to understand when your target audience will be most receptive to your product or service.
Marketing research is a process that helps you establish the optimal frequency for your business. By gathering information about your audience and their needs, you can develop an effective marketing strategy that includes the right time, budget, and campaign format.
The key here is setting up a plan based on research that works best for you and then executing it with precision.