When It Comes to Content, What Are You Measuring?
Just because a content has been created doesn't mean it is any good. One of the main goals of writing is to be able to convey information, and not necessarily just information. The problem with most content creation tools today is that they don't offer all kinds of analysis and metrics in order to improve their output.
The article starts with a review of different metrics such as quality, quantity, and readability such as:
"There are so many ways a piece can be broken down into: usability, readability, clarity, etc." ? "Readability" refers to how easy it is for people to understand the text. It also refers to how readable it is in the eyes of readers. Often times when reading other types of articles, there are some common problems that can affect "readability":
What Content Marketing Metrics Should You Look At Instead?
What does it mean to be a content marketing metrics? There are so many metrics out there and the best way to get a handle on what's important is by looking at the big picture.
?[Consumption] is the most fundamental type of content metric, and is unfortunately also the place where many programs both start and end,? Baer writes. ?It?s a critical data point, and is generally easy to derive through Google Analytics, YouTube insights, or similar. The key is to not stop your metrics train at this depot.?
Sharing metrics are also not to be overlooked; they?re a real-time gauge of how audiences are using content, not to mention how much interest content is generating. But, as Baer points out, it can be easy to get swept up in the ?sexiness factor? of online popularity without fully understanding what that popularity (or lack of) means in terms of leads and sales. What does it mean to be a content marketing metrics? There are so many metrics out there and the best way to get a handle on what's important is by looking at the big picture.
Interactive Content: Real Solutions For Measurement Blind Spots?
Interactive content is becoming the go-to way for marketers to solve measurement problems because, unlike static white papers or case studies, interactive content gets users clicking, answering, learning and communicating rather signing up or walking away at a content gate. Having audiences participate in the content experience with quizzes, assessments, and calculators turns content into an educational tool and can create a powerful feedback loop between the consumer, marketer, and the sales team.
Real solutions for measurement blind spots in interactive content.
"Kayke is a digital agency based in Paris and London. It creates content for clients like Google, Walmart, ABC, Unilever and Starbucks."