? How to Calculate Market Share and Find New? ? ? ? ? ? ? ? ? ? ? ? ? ? Growth Opportunities

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Market share is a major factor that companies and their brands need to pay attention to in the digital world. If they fail to measure their market share, they will have difficulty in attracting new customers.

If a company's market share goes down, so does its brand value. Another problem is that companies often focus on the "average customer" when thinking about growth opportunities. They do not realize that most customers are actually small groups of prospects who stick around for a short period of time before moving on to another brand or product. So, if you want your company to grow and capture more market share, you need to understand your target audience well and attract them with relevant content as soon as possible.

What Is Market Share ?

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Market share is a value measure that shows how much of a product or service is being used. It?s important to realize that market share can vary depending on the user base, competitor and industry. Market share can also show how well a company is doing in terms of revenue and profits. Although market share can be extremely useful in different industries, it might not be the best way to measure an individual company?s performance.

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How is Market Share Calculated?

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Market share is the ratio of revenues to a company's total number of units sold.

The number of units sold is calculated by dividing the amount of profit generated by the amount of units produced by a company, and multiplied by 100.

If a company has 100% market share in the product category it means that it generates 100% revenues from that product category. A market share ratio can be negative if a company doesn't generate any revenues from its products. In this case, it will have a negative market share ratio. However, there are some conditions which almost guarantee that a positive value will appear as the second part of revenue per sales unit (see table).

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Customer Market Share Formula in 2021

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By 2021, the number of internet users in the world will go down to 1.1 billion people. So it is more important for companies to understand their customers better than ever before.

This is an attempt to figure out how many users a company has and where they are coming from, what products they use, what services they use and how they spend their time online.