How to Create a Website that Reflects Your Brand Identity
What is your brand identity?
We want to be perceived as a company that does what it says on the tin. That means we have to be honest, upfront and straightforward about our products and services. Ideally, this would translate into a website that is easy for the customer to navigate through.
Creating a Blog to Enhance Your Presence in the World of Traveling Foreigners and Locals
Blogs are a way of sharing information and spreading awareness about travel. There is nothing better than a blog that tells you about the things that you can and can't do in foreign countries.
Follow These 3 Steps to Create a Solid Blog Idea for Travelers or Foreigners in General
1. Design your website using the tools that fit your brand identity.
What is your brand identity? What does it look like? How does it reflect the values that you aspire to share with the world? How do you want your customers to know that they can find what they are looking for on your website?
Before you can create any design, you need to understand the brand identity and target audience. You also need a clear idea of what features your website should have so that people can find what they are looking for. There are three key players in this process: content experts, designers and search engines.
2. Set goals for creating an online presence worth promoting on yours and other blogs. Google: "Travel blog" or "Travel Blog List," etc.
Although there are hundreds of travel blogs out there, most of them don't go viral. They are not technically good (usually) and the content does not really appeal to anyone. You can think of them as "copyblogges" for high-end travel bloggers: these people are known for their writing but their audience is small.
There is a point at which one should give up on blogging altogether and start posting something else instead: either you become an agent for publishers or you start your own company with a different niche and build your own following.
The purpose of this article is to help you get started on that path by discussing some basic principles that should be taken into account before moving in that direction.
3. Choose your target audience carefully because it will lose its value if you use the same title, content, and keywords as other bloggers have already used for their work on travel blogs. For example, you can't promote yourself by co-writing with someone else.
The more you are selective in choosing your target audience, the better it will be for your business. It will give you a competitive edge and help you to stand out from the competition.
Facebook is available in 140 languages, Google Search is available in 123 languages, and YouTube is served worldwide (except blocked countries). My friend, each year, the web is becoming more multilingual.
According to the Internet World Stats, 771 million people use the web in the Chinese language, and 312 million people use it in the Spanish language.