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Discovery Thursday: Learn About Display Advertising in Semrush

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Welcome to?another edition of Discovery Thursday! Here is where we will show you various reports and features within SEMrush that you may not be taking advantage of.

One of the most powerful ways you can reach your target audience is through advertising. Putting your name out there with compelling ad copy can help you stand out amongst your competition. Also, if someone has visited your website before, you may want to find a way to reach back out to them or get their attention to get them to return.

You can best achieve this?through Display Advertising or Google AdSense and there is no better time to jump in than now: with the new redesign of our Display Advertising report.

How to Generate the SEMrush Display Advertising Report

First start by entering a domain into the search box. Once you enter the domain of your choice, you are then brought to the Display Advertising Overview report. This will display their advertising and publishing behavior through Google AdSense & AdWords.

The Overview chart to the left will go into the specific numbers SEMrush found for the domain either advertising or publishing ads.?

Now this chart may seem slightly confusing at first, but it's much easier than it looks. Start by analyzing the top line which has three columns: Title, Advertiser and Publisher.

The Advertiser column signifies what activity SEMrush found the queried domain conducting as an advertiser (advertising on other websites).

The Publisher column signifies what activity SEMrush found the queried domain conducting as a publisher (publishing ads on their own site).

If we are going off of this example shown, this is saying that SEMrush found 554,316 different publishers publishing the queried domain?s ads. You will see a dash under the advertisers row as this does not apply if you are looking at a domain as an Advertiser. The same will go in the Publishers row under the Publishers column.

The Ads row shows?many different ads SEMrush found the domain either advertising or publishing. Here are the meanings for the rest of the rows:

To the right of the overview chart will be a trend chard breaking down the domain?s advertising and publishing activity. This will reveal the domain?s advertising behavior along with publishing behavior over a 30 day period. You can use this information to determine how much a competitor is using Display Advertising.

We think about display advertising differently than other forms of advertising. The goal is to reinforce a good message and not detract from it.

The world of display advertising is changing. Advertisers are looking to engage more and more with their audience, which means that they need a better understanding of the audiences? motivations and desires. To elicit these needs, they want to be able to understand how people consume advertising in order to segment them and advertise more effectively. The desire for this change in the way advertisers are thinking is great but is it possible? In this session we will look at different ways that advertisers can use AI technologies to create a better understanding of their audiences in a way that will allow them to adapt their ad campaigns accordingly.

Section topic: What are some problems with the classic approach of structured data?

Structured data, is the common term for many types of data that are organized in a specific way. Traditional approaches to organizing and managing data are often ineffective or even harmful. A structured approach to data helps make sure that the information can be used by machines and humans alike, rather than being wasted.

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