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Analyzing Google SERP Volatility Across 25 Industries

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Today?s search engines are becoming increasingly more volatile. They are not only popular but also subject to many changes in their algorithms.

What is the best way to analyze the volatility of a given industry? One way is to use an algorithm that utilizes machine learning. But there is another technique that we can use, which is based on analyzing traffic patterns and volatility of a given topic or keyword across different industries. This approach aims at analyzing the behavior of various industries in Google SERP volatilities, such as manufacturing, finance, technology& telecom etc across 25 industries with over 200 million searches from 2012-2017.

We used this data to understand how Google SERP volatility varies across different industries and compare it with industry average for each industry (Average rate).

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Pitfalls and Solutions to Google Search Results Volatility (SERP)

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The global search engines like Google, Bing and Yahoo are getting more valuable as the internet usage grows.

When users type in a keyword in search results, most of them do not click on the result. They just read it and scroll down to the next one. This is known as SERP Volatility . It is caused by changes in algorithm of Google or other search engines.

The problem can be solved by changing algorithms for ranking which can be done using SEO services like Linkedin Marketing Services .

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SERP Volatility: Mobile-Desktop Discrepancies

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With the average volatility being at the same 4.8 mark across both mobile and desktop SERPs, we start seeing some differences at a more granular level:

• When we look at volatility counts across industries that are more prone to change, mobile SERPs are showing higher fluctuation: 5.1 against desktop?s 4.9.?

• Curiously, desktop is showing higher volatility rates among the most stable SERPs.

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