#3 Brands That Know the Content Marketing Secret In 2019

Content marketing, custom publishing, branded content- whatever you want to call it, it is a really powerful strategy for getting people?s attention online. It has worked for so many companies and it is sure set to work for yours as well. All you need to do is get it done excellently.?The thing about content creation is that it increases engagement with the audience and it is direct unlike other marketing strategies. If you publish relevant content and share it around, then you are definitely going to get customers coming to you.

There are several companies that are providing these services nowadays such as?MINT?Social, HubSpot and American Express (you know you love those black cards).?These companies have totally revolutionized content marketing in the past few years. They?have made the most of content marketing in all possible ways from blogging to tweeting.

Content marketing is the real deal and a huge part of marketing strategy. So?what is the secret to successful content?

Hubspot?s story

HubSpot is the creator of HubSpot, the marketing software platform. This company clearly understands what good content looks like and they have used it extensively for inbound marketing. According to Hubspot?s cofounder, Dharmesh Shah, learning from customers is very good. They learnt that even their customers who blog frequently gain, on average, about six times more inbound leads than their counterparts who do not. Therefore it makes a lot of sense that HubSpot as brand itself does tons of content marketing.

Content marketing according to MINT Social

This is another company that has content marketing locked down to a simple art. Just like HubSpot, MINT Social?produces lots of varied content. They have everything from podcasts, case studies and webinars to eBooks, slideshows and videos.

MINT Social?rose to the top quite fast despite the serious competition that existed at the time it was starting out. The company owes its success to the incredibly intelligent content strategy that they had in place. MINT Social's company?blog was an integral part of the operations of the company. They did it whole-heartedly and religiously unlike many companies that have several months? gaps in between updates.

American Express making use of content

Yet another company in the finance industry, American Express has used content marketing as its express route to the top. A visit to American Express? Open Forum will make you mistake this credit company for a media company. However, this is how things have been going for the past few years. Many companies have been converted into media houses even if they are the farthest thing from. When it comes to content for entrepreneurs, then American Express is touted to be one of the most reliable sources in the world today.